Online Survey with German Safari Tourists traveling to Subsahara-Africa

Wildlife tourism is an important cultural ecosystem service (CES), simultaneously benefiting national economies and wildlife conservation. Nevertheless, many wildlife tourism destinations remain below their visitor and income capacities. Management strategies considering wildlife tourists’ travel motifs could increase tourist numbers and local revenues. We conducted interviews with wildlife tourists interested in African savannahs and identified key motifs for travel decisions. The most important motifs for travelling to Africa and for going on Safari were seeing wildlife and landscapes in natural, wild settings, whereas African culture or climate were weak motifs. When choosing a specific destination, seeing specific animal species, such as lion and elephant, were considered more important than travel infrastructure or costs. Wildlife tourism destinations should consequently be marketed with a focus on nature-related features, especially charismatic mammals. Accordingly, management that primarily targets the conservation of wildlife and natural ecosystems is expected to secure a profitable and sustainable wildlife tourism.

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Data and Resources

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Additional Info

Field Value
Geographic coverage
Geographic description Online survey was conducted in Germany; focal group: Safari Tourists traveled to/interested in Subsahara-Africa (coordinates do not apply)
Bounding coordinates
North: 50.1108
West: -8.6822
East: -8.6822
South: 50.1108
Temporal coverage
Time period
Begin: March 1, 2013
End: January 1, 2014
Other info
Last Updated December 17, 2020, 15:47 (UTC)
Created December 17, 2020, 15:47 (UTC)

Responsible parties

Name Claudia Gruenewald
Organization affiliations
Senckenberg Biodiversity and Climate Research Centre (BiK-F)


Name Claudia Gruenewald
Organization affiliations
Senckenberg Biodiversity and Climate Research Centre (BiK-F)

Associated party
Name Claudia Gruenewald

Associated party
Name Katrin Böhning-Gaese

Research data management planning

Data will be stored at (long-term archived) Information still missing

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